Mumbai, India – Nakoda, one of India’s fastest-growing FMCG brands, proudly announces the onboarding of renowned actor Shreyas Talpade as the official face of the brand. With his strong family appeal and deep emotional connect with Indian households, Shreyas perfectly resonates with Nakoda’s values of trust, purity, and quality.
Offering a wide range of cooking mediums — from pure cow ghee and refined oils to a premium selection of cold-pressed edible oils — Nakoda has quickly become a name synonymous with health and taste in Indian kitchens.
Originally co-founded by Kewalchand Jain and Jagdishchand Jain, the company is now spearheaded by CEO Ravikumar Jain and COO Namankumar Jain, who are steering the brand towards a robust Direct-to-Consumer (D2C) model. Nakoda products are now available not just across all leading online platforms, but also via its newly launched official website, making high-quality cooking essentials accessible with just a click.
“Bringing Nakoda directly to consumers was the natural next step in our growth journey,” said Ravikumar Jain, CEO of Nakoda. “Our focus has always been to maintain exceptional quality while keeping logistics costs minimal — allowing us to pass on the benefits directly to our customers.”
Namankumar Jain, COO, added, “Shreyas Talpade is a name that carries credibility, warmth, and relatability. His association with Nakoda will help us create a deeper emotional connect with our consumers across India.”
The campaign is creatively helmed by Rohit Bose Roy, who joins the project as Creative Director, bringing a fresh, cinematic vision to the brand. Direction is led by Naman Tyagi and Produced by Rohit Bajaj, whose storytelling expertise is expected to deliver a high-impact narrative around the brand’s values and offerings. Zoommantra completely rebranded Nakoda as Natural Khao, Dilse Apnao which is connecting well with the viewers
Nakoda’s new D2C chapter stands on the pillars of quality, service, affordability, and trust — all driven by a mission to bring healthier, purer food solutions directly to Indian households.
Conceptualization, campaign design and execution is done by leading ad film production house Zoommantra.
Shreyas Talpade Becomes the Face of Nakoda: A New Chapter in FMCG Begins